How Do Customers Find You?

For most businesses and individuals, the prime reason for developing a website is to increase market exposure. In short, you want more people to find out about what you do and hopefully convert that into some form of income. But how do potential customers find your beautiful website?

The most commonly overlooked aspect of developing a new website is the area of search engine optimisation (SEO). Think about how you search for products and services online - you enter the keywords into Google, press enter, then skim through a dozen or so results on the first page. You may get to page two or three of the results list, but it's not often you'll check out more than the first 20 or 30 sites.  

Every business seeks to land on page one of Google's search results but there's only room there for the few who invest the time and effort.

How is a top rank achieved?

There are a lot of things that can be done to your site to make it more attractive to search engines. We carefully include the right words in your text, the right headings, links and page titles.  There are also unseen bits of code that are placed on each page to maximise search engine visibility.

Then there are backlinks. Backlinks are hardcoded links on other websites that point to your site and are an important measure of how reputable your site is. To have any chance of appearing on page one results, you need to have thousands of backlinks. It's not conceivable to approach thousands of website owners for permission to put your link on their site, so this is where we get smart.

Rephurb will create articles and videos on your behalf and mass distribute them to video/article broadcasting sites and social networks. Each video posted will contain a link back to your site. This, along with other optimisation techniques, assures your site moves up the search engine ranks in a matter of weeks. A number one page rank can never be guaranteed however, especially when other site owners may be using the same tricks.  

The question is, if your competitors are doing this, can you afford not to? 

How much will SEO cost?

It's better to have an average looking site that everybody visits than a work of art that nobody sees. We're in a habit of producing eye catching sites here, so to ensure you get a growing stream of visitors, it's advisable to devote at least 20% of your overall budget to SEO. 

Launchsite package - $390

This is our recommended service for any new or existing website that has never had any site optimisation. It is performed gradually over a 2 month period to ensure the increased links and traffic to your site appear natural to the search engines and not an SEO exercise. It includes:

• listings in Google, Yahoo and over 30 other search engines
• create 4 video advertisements and submit to 30 video broadcasting and social network sites
• complete optimisation of your site's code, keyword density, link text etc.
• create over 150 backlinks to your site
• provide you access to detailed analysis of visitors to your site

SEO management - $880 per year

This is only required if you've previously implemented an SEO campaign but your site is still stuck too far down the search results. We perform everything outlined in the Launchsite package, and we perform it every two months for the entire year. It also includes:

It's understandable that you may not have considered SEO until now, let alone consider the cost of paying hundreds of dollars for it. If you're working to a tight budget, we can still do something to get your site out there - some optimisation is definitely better than none! So contact us now and we can discuss what's best for you.